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| In the public domain, Communication plays a crucial role in every sector: For instance, in the business sector, it informs people of products, services, policies, consumer rights etc. In the development sector, it helps to create awareness towards equitable and sustainable development. Communication through the performing and fine arts helps us to depict our life, values and culture. Among these various functions of communication in multiple domains, the purpose of this conference is to study and discuss the role of communication in development initiatives. Initiatives like using ICT for education, creating a media campaign for polio eradication, making a film on tribal rights, addressing gender issues through legal regulations, are all instances of using communication for social development. The significance of communication in development has long been recognized and is studied under “Development Communication”. Though there are several conferences and spaces that discuss communication or development, there are few that discuss communication for development. Realizing this, CMS, a pioneer in research for social development in India, has taken the initiative of establishing such a platform. It is envisaged that in a developing region like South Asia such a platform will help to bring into focus this important component in development initiatives. It will also provide an opportunity for professionals and students in this area to share their findings and learn from those of others. The conference will thus be a platform for deliberating on the theory, implementation methods, research, media and approaches used, policies, role of stakeholders in development communication. |
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