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Does this need much of an explaination? Here's the sample press release Adbusters provides:
On the busiest shopping day of the year, citizens of (YOUR TOWN) will join people in over 30 countries around the world to enjoy a holiday from the consumer frenzy.
Now in its twelfth year, Buy Nothing Day is a 24-hour consumer fast and celebration of sustainable living. Over one million people around the world are expected to help BND 2003 break through First World denial about the consequences of overconsumption.
"We're living off the backs of the world's children," says (LOCAL SPOKESPERSON). "That's the message we'll be taking to the malls."
People in the industrialized countries make up just 20% of the world population but consume 80% of the world's resources and produce 80% of the toxic wastes.
"Is our level of consumption moral and ecologically sustainable? I challenge the media to put that question to their communities and their experts," says Kalle Lasn, founder of Adbusters Media Foundation, the Vancouver-based group that has been promoting Buy Nothing Day since 1993.
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Adbusters Media Foundation
We are a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age. Our aim is to topple existing power structures and forge a major shift in the way we will live in the 21st...
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